National Geographic : 1990 Jul
"TAKE A LOOK INSIDE OUR THAT'S WHERE THE BIG CHA You told us you'd consider buying a GM car or truck if we changed more than just the looks. And that's exactly what we've done. We've listened to what you said about quality. We've heard your demands for reliable, durable cars and trucks. And we've responded with new vehicles, with new technology, with new production methods in new and refurbished plants. THE HEART OF GM QUALITY We've introduced 77 all-new models since 1985. Almost all the cars and half the trucks we make. All re-designed and engineered to dramatically improve quality. The looks are new. But that's not all. The big improvements are in the engines, transmissions, and electrical systems-the heart of any car or truck. And we're continuing to improve. MEASURABLY BETTER GM builds cars you can count on for the long term. No U.S. carmaker has done that job better in the last five years. Infact one measure of dependability, the J. D. Power dependability study of 1985 models, ranks GM highest in vehicle dependability among all American manufacturers. 1 800 DISCREPANCIESPER100 CARS (Weighted Averages) 600 400 EUROPEAN 200 0 APANESE 1980 1989 Since we built those cars, independent measures have confirmed that our quality has improved substantially. The differences today between GM and the best imports are very small indeed. According to one quality study by Harbour &Associates, we're better than the average European make, and the dif ference between GM and the average Japanese import is less than one-half of one discrepancy per car. Our own tracking confirms GM's significant improvement. GREATER DURABILITY According to R.L.Polk Registrations, a higher percentage of 10-year-old GM cars are still on the road than '79s from Ford, Chrysler, Mazda, Nissan, Toyota, or Honda. RELIABLE ENGINES GM's engines are more dependable than those of all other domestic carmakers. The 2.3-liter Quad 4 is as problem-free as 2-liter engines from Toyota or Honda. Our 3800 V-6 is at the top in engine quality among engines from all makers, foreign or domestic. That's the finding of the most comprehensive customer-based conditioning systems than cars from Honda, Nissan, or Mazda. PROBLEM-FREE TRANSMISSIONS Any car or truck isonly as reliable as its transmission. And our automatic transmis sions are more problem-free than those of any domestic com petitor-and most imports. This year GM is introducing an electronically controlled transmission that is linked with the engine's control system. An electronically integrated powertrain raises fuel efficiency, lowers emis sions, and im proves response. TECHNOLOGY THAT LASTS GM isthe only domestic manufacturer to design and build multivalve engines. And we build them to last. Our 16-valve Quad 4 has already run the equivalent of 100,000 miles at 100 mph without stop ping under test conditions. On the endurance track, a full-size Chevrolet sport truck equipped with GM's survey in the auto industry. And Cadillac owners report fewer engine problems the first year than Toyota or Mercedes-Benz owners-a tribute to the 4.5-liter V-8 in Cadillacs. BETTER-BUILT AIR CONDITIONING The reliability of major mechanical systems is important to our customers. GM's new cars have better-built air All of GM going all out for you.