National Geographic : 1992 Dec
From here on in, every luxury sedan in the world will have to rejustify its price. The BMW 525i: $35,600. The Mercedes 300E: $42,950. The Lexus LS400: $4 4 ,3 00 .tThat's what people believe they have to pay for ahigh-quality, high-performance luxury sedan. But the time has now come to take a long, hard look at the relationship between a car's price and its value. The reason? The Chrysler Concorde. It's a new luxury sedan with more horsepower than a BMW 525i. And thanks to a revolutionary new automotive architecture called "cab forward," it has more interior room than any Mercedes, Acura, Infiniti or Lexus. Its list of standard features reads like a wish list, and when it comes to performance, Motor Trend calls it "a ball to drive." The bottom line? !s The Chrysler Concorde, fully equipped, costs just $23,432.* Why should driving a high quality, beautifully performing automobile be a luxury reserved for the privileged few, when it can be offered to the privileged many? For information, call 1-800-4A -CHRYSLER. ADVANTAGE: CHRYSLER ADIVISIONOF THECHRYSL ERCORPORATION Seelimited warrantiesat dealer.Restrictions apply. 3/36 excludes normal maintenance, adjustmentsand wearitems. ''92 competitive MSRPs. MSRP examplewith options. Title, taxesand destination fee extra.Actual prices vary. BuckleUp For Safety.