National Geographic : 1993 Jan
From here on in, every luxury sedan in the world will have to rejustify its price. The BMW 525i: $35,600. The Mercedes 300E: $42,950. The Lexus LS400: $4 4 ,3 0 0t That's what people believe they have to pay for a high-quality, high-performance luxury sedan. But the time has now come to take a long, hard look at the relationship between a car's price and its value. The reason? The Chrysler Concorde. It's a new luxury sedan with more horsepower than a BMW 525i. And thanks to a revolutionary new automotive architecture called "cab forward," it has more interior room than any Acura, Infiniti or Lexus. Its list of standard features reads like a wish list (including dual air bags). And when it comes to performance, Motor Trend calls it "a ball to drive." The bottom line? The Chrysler Concorde, fully equipped, costs just $23,432* Why should driving a high-quality, beautifully performing automobile be a luxury reserved for the privileged few, when it can be offered to the privileged many? For information, call 1-800 -4A-CHRYSLER. ADVANTAGE: CHRYSLER ADIVISIONOFTHECHRYSLERCORPORATION Seelimitedwarrantiesatdealer.Restrictionsapply.3/36 excludesnormalmaintenance, adjustmentsand wear items."92competitiveMSRPs.*MSRPexamplewith options. Title,taxesand destination feeextra.Actualpricesvary.Buckle Up For Safety.