National Geographic : 1994 Jul
sounds, speech and video. And with an Apple" Macintosh Performa, it's easy.Just pop a multimedia CD-ROM into the computer. Take any number of dinosaur CDs. Why isMacintosh better? Walter Mossberg noted inThe Wall StreetJournalon January 13, 1994, "Getting multimediaZB SBack inthe old days, before computers roamed the earth, people used to learn things by reading words on a page. That was before ideas came to life, squawking and swooping and flap ping their way off computer screens and into your imagination. Welcome to the future: multimedia for Macintosh" What is multimedia, anyway? Multimedia computing brings together different types of media: text, illustration, photos, animation, a computer stimulates your eyes and ears, can your mind be farbehind? 09c You can read all about pterodactyls, then hit avideo button and zoom in for a closer look at one. Or watch a paleontologist talk about the flying lizard. Or decide you'd rather just go listen to the T rex roar again. Instead of dry text, you'll find you get an eyeful. And an earful. And even tually, a mind full. New ideas are continually reinforced, and interactive controls let you go at your own pace. So kids learn faster and retain more. (That's one reason why more schools use Apple computers than any other brand) hardware and, especially, software to run on a typical IBM-compatible computer can be afrustrating-even impossible-task....In general, users of Apple's Macintosh computers face very few of these problems, because a single company-Apple...has made sound, graphics and video apriority."* Inother words, a Macintosh Performa makes multimedia as easy as-well, as using a Mac? Capture one and discover a world of sight, sound and power. The power to be your best" Performa . I ,he Faily Mactsh Tblocateyour nearestAppleretailergiveus a callat 800-538 -9696,ext.215 ©994AppleComputer,Inc.AllrightsreservedApple,theApplelogo, Mac,Macintosh,Performaand "Thepowertobeyour best"are registeredtrademarksofAppleComputer,Inc. Excerptfrom theJanuary13th, 1994,"PersonalTochnology" columnbyWalterS Mossbergtitled "BehindtheHypeLurkstheDarkerSideOfMultimedia"reprintedby S permissionofTheWallStreetJournaland DowJones&Company,Inc.