National Geographic : 1980 Oct
The Nikon EM. It's easy. It's inexpensive. And, it's a Nikon The electronic Nikon EM may very well be the world's easiest-to-use fine 35mm camera. You simply focus and shoot.And, you get great photographs... even if you're not a great photographer. If you would rather think of the EM as the world's finest easy-to-use camera, you would be right, too. This light,small precision camera is every inch a Nikon. And, as you probably know Nikon cameras are the over whelming choice of pro fessional photographers. You'd never suspect such a fine camera could be so inexpensive. Fact is,the Nikon EM is one of the lowest-priced automatic 35mm reflex cameras you can buy It also accepts a low-cost Nikon automatic flash, motor drive and all of the nearly 70 magnificent Nikon lenses. Try the Nikon EM yourself, soon. You'll find it easy to use and easy to own. And, very hard to resist. © 1980 Nikon Inc. Garden City NewYork 11530.