National Geographic : 1980 Nov
digital instrument cluster. Sinatra:And what do the buttons do? lacocca: They turn your instrument panel into an Electronic Com munications Center. Push button number one and your speed ometer reading changes from miles to kilometers. Sinatra: Not bad. lacocca: Push button number two and your " electronic chronometer gives you the date instead of the time. Button number three turns the whole chronometer into an electronic timer that tells you how long you've been driving. Sinatra:What about how far I've gone? lacocca: That's button number four. Push it and the electronic odometer shows you how far you've gone since you started. The next button tells your aver age speed. Sinatra: And it's all in miles or kilometers? lacocca: That's right. Button six shows how far the gas in your tank will take you under present driving conditions. Number seven shows how many miles you're now getting to the gallon. Eight gives your mileage over your entire trip. Sinatra: I've never had that on any car. That's fantastic. Iacocca: There's more. Sinatra:More buttons to push? Iacocca: No. This part is all automatic. If either half of the dual hydraulic brake system is defective, a light goes on. If the emergency brake is on, this lights up. If your oil pressure or battery voltage are too low, or your engine temperature is too high, these lights come on. Sinatra: That's a lot of lights. Iacocca: We've got chimes, too. If you don't buckle up, your Imperial will chime at you. Leave the key in the ignition and it beeps. Leave the lights on and it makes a tone. It's ti 'here are more luxuries stand than any car in America." Sinatra: Very musical. Iacocca: I told you we built it for you, Frank. Sinatra:What about your other customers? Is this stuff all standard equipment? Iacocca: Frank, the only option on the Imperial is a power slid Imperial Quality Assurance Program starts with presele and special care assembly (2), goes on to a 5.5-mile test d engine checks (4), water checks (5), checks of suspension electrical systems (7) and metal finish (8) before final sigr "I wanted to be able to giv basic limited warrantyt as long as the competition ing roof. Every luxury is standard. And there are more luxuries standard than any car in America. I've got even more luxuries thanyou would ask for. Sinatra: Try me. Iacocca: You try me. What do you want your car to have? Sinatra: Start with music. Iacocca: Your choice of four sound systems, standard. All stereo. All with six speakers. What else do you want? Sinatra:Power steering, power windows, power seats. lacocca: Of course. Sinatra: Leather upholstery? e for Imp lacocca: This is the only car in the world with an interior by Mark Cross. It's even got a built-in garage door opener and a hood orna ment of Cartier crystal. Sinatra:You're not fool ing around with quality on this baby, are you? lacocca: I wanted a quality automobile to sell. I wanted to be able to give it a basic limited warranty twice as long rd as the competition's. Sinatra: How long is that? lacocca: Two years or 30,000 miles, whichever comes first. It covers all parts except tires, all labor and all scheduled maintenance. Our rust war ranty lasts a full three years. Sinatra:I don't even pay for an oil change? Iacocca: The Imperial warranty has the details. ted prt Sinatra: That kind , ering 6), Of confidence must have taken guts. lacocca: I know what went into it. Look, every one of these Imperials gets a test drive by an expert. We built a Quality Assurance Center where the whole vehicle gets a -eit a going-over to make wice sure that nothing n." gets out that's not first-rate. When an inspector there signs off on the car, the signed papers actu ally come to the buyer with the car. Sinatra: I think there are a lot of people waiting for a car like this one, Lee. Iacocca: I've got a whole bunch of Imperial dealers who are ready for them, Frank. For the name of the nearest Imperial dealer call toll-free 1-800-521 -7272. In Michigan 1-800 -482-6838. erial. The New Chrysler Corporation.