National Geographic : 1981 Mar
You can count on Sears for satisfaction Satisfaction guaranteed or your money back is a promise Sears has lived by for half a century. Other things you can still count on at Sears: fair prices, good workmanship, wide selection, competent service. Sears believes that you should be completely satisfied with performance, workmanship, fit, styling, even color Suppose you buy a blue sweat er through the catalog and the blue looks different, however slightly, from the blue on the printed page. Says Sears catalog: "In such a case, as with everything we sell, we guarantee your satis faction or your money back." Among the steps Sears takes: 1. Searspeople spend thousands of hours a year at factories that make Searsproducts. They study the needs and desires of Sears customers-and work personally with manufac turers to make certain that Sears products perform as expected. 2. TheSearsLaboratorytests over 10,000 products a year. Sears maintains one of the world's larg est private laboratories for test ing consumer goods. It tests for strength, durability, handling, and performance. 3. Sears employs engineers to help manufacturers improve their efficiency. This is one of many steps Sears takes to help hold down costs. Others include an almost fanatically efficient distribution system. Dozens of small effi ciencies explain why Sears regular prices are so reasonable, and Sears sale prices such bargains. So it's first to Sears for mil lions of shoppers. They have found again and again that they are likely to spot exactly what they're look ing for at Sears, to pay a fair price for it-and to be completely satis fied with it once they get it home. Sears ©Sears,Roebuckand Co 1981 Satisfaction Guaranteedor Your Money Back has been firm Sears policyfor over half a century. The words on this plaque stand behind every purchaseby every Sears customer.
1981 Feb 28