National Geographic : 1981 May
Contrary to what the TV commercials tell you, a truly creative 35mm photograph, one that startles, exhilarates, inspires, is seldom the result of just a quick punch of a button. It's a combination of skill and imagination and a cam era's ability to respond to these qualities. Which is why we created the ME Super. EASY SNAPSHOTS OR BRILLIANT PHOTOGRAPHS. On automatic, the Super Camera is just as easy to use as any aim-focus-shoot cam era. So you can take good 35mm photographs of your kids, relatives and friends as simply and quickly as ifyou were using your old pocket camera. But when you take the Super Camera's controls away from its computer and put them into your own imagina tive hands, you can use the light to produce photographs that will startle, exhilarate, and inspire. You see, with the ME Super's remarkable push-! button manual override you can control your shutter speed electronically. SPEED WITH CONTROL. With the ME Super, you have the ability to stop a 200 mph Formula One Racing Car dead in its tracks. How? With a shutter speed of 1/2000 second, a feature found on only the most expensive pro fessional cameras. And the ME Super. And if you want to go out and be a great photographer, you shouldn't have to worry about something as basic as loading your camera. That's why Pentax invented the Magic Needle loading system. It grabs the film and holds onto it, so you can keep your mind on taking great pictures-without wondering if your film is actu ally going through the camera. A PHOTOGRAPH IS ONLY AS GOOD AS THE LENS ITGOES THROUGH. Since we began as an opti cal company more than 60 years ago, we've incorporated numerous innovations and re finements into our lenses, most of which have found their way into every 35mm lens today. The most revolutionary is Super-Multi-Coating, a seven - ' layer coating we put on every surface of every piece of glass we put in a lens. It's laborious and costly, but it makes our lenses visibly superior, helping to produce photo graphs of exceptional brilliance. Today, we offer over 40 high-quality lenses, from fish eye to super telephoto, in cluding nine zooms. So you can take exactly the kind of picture you want, from an insect's eye to a lighthouse that's five miles offshore. EVERYTHING THAT FINE 35mm PHOTOGRAPHY SHOULD BE. The fact is, the longer you own a Pentax Super Camera, the more you'll come to appreciate how its many inno vations can help you to be the kind of 35mm photographer you want to be. Which is, if you're interested in photography enough to read this far, a long way from aim,focus and shoot. PENTAX' First where it means something to be first. © 1981 Pentax Corporation. All rights reserved. For more information, write Pentax ME Super, 35 nverness Drive East, Englewood, Colorado 80112.