National Geographic : 1981 Jun
Nikons are used by more professional photographers than all other 35mm cameras combined. But you don't have to be a pro to own a Nikon. For not much more than it would cost to buy one of those cameras amateurs buy, you can own the Nikon FE. A camera which many professionals buy because it's compact, yet durable. The Nikon FE-like our top-of-the line camera-is simple to operate. It features aperture priority automation. Which means you set the f-stop and the camera automatically selects the correct shutter speed. Shutter speeds are elec tronically controlled and continuously variable from 1/1000th to 8 full seconds. If you choose to override the auto mation, just turn a dial and you'll be in complete manual control. Which means you can exercise your creativity by inten tionally overexposing, underexposing or double-exposing your shots. The FE has other features profes sionals have come to value about Nikon. Things like true center-weighted metering for exposure accuracy. A memory lock feature that helps you get perfect exposures, even under back-lit conditions. Interchangeable viewfinder screens. And a solid, all-metal body for unsurpassed ruggedness and reliability. And when it comes to lenses, Nikon offers what many professionals regard as the finest system in the world. There are over 60 Nikon lenses in all. Our world renowned Nikkor lenses range from a 6mm fisheye to a 2000mm super-tele photo. Or, ifyou prefer, you can choose one of Nikon's superb, but inexpensive, Series E lenses. So why spend your money on a 35m camera that's famous among amateurs? When for the cost of a few extrarolls of film,* you can have something in commo with the pros? NIKON INC., 1981.