National Geographic : 1981 Jul
You can count on Sears to make sure it will do the job "Will those paints stand up to the weather?" is one of thousands of questions about thousands of products that the Sears Laboratory answers every year. Founded in 1911, it is among America's biggest and oldest labs devoted to testing consumer products. In our photograph you see a few of some 20,000 paint panels taking a beating from Florida weather at Sears laboratory in Fort Myers. Which paint best resists mil dew in the humid Florida climate? Which fades the least under the scorching Florida sun? No new paint appears on the shelves at Sears until the lab has tested formula after formula sometimes for as long asfiveyears. All this is on top of extensive testing conducted in the north, by the manufacturer, under Sears watchful eye. Every day, Sears electrical, chemical, and mechanical engi- neers turn dozens of products upside down and inside out. Sears laboratories in Chicago and Fort Myers test over ten thousand products a year. There are tests for color fast ness, shrinkage, durability, flame resistance. Tests for convenience. Tests for performance. It's all part of Sears commit ment to offering you consistently good values. For over 50 years Sears has made this promise: Satisfactionguaranteed oryour money back Thanks in large part to the work of Sears laboratories, many mil lions of people have been com pletely satisfied shopping at Sears. Sears © Sears.RoebuckandCo.1981 At the Sears laboratory in Fort Myers, a technician checks the effects of Floridasun and humidity on samples of potentialSearspaints.