National Geographic : 1981 Sep
computers to cut development costs and improve quality.But Reddy is on his own. He's not a big company and rent ing time on a big com puter is expensive. So he bought himself a small computer.An Apple Personal Computer. Can an Apple actually match the capabilities of a $1,000,000 machine? In two letters,no. But Reddy says it's power ful enough to help him choose from 250 different optical glasses and handle optical formulas with up to 80 variables. So he's cut the time he has to spend on a big computer way,way down. And his productivity is way,way up. That'swhat happened when we invented the personal computer. And that'swhy it's a good idea to spend some time with your authorized Apple dealer. It'llchange the way you see things. The personal computer. aIppl For the dealer nearest you, call (800) 538-9696. In California, call (800) 662-9238. Or write: Apple Computer Inc., 10260 Bandley Dr., Cupertino, CA 95014.