National Geographic : 1981 Oct
"What areyou doing aboutJapan?"It's a question we are asked almostdaily It may be the single most importantquestionAmerican busi ness faces. The challengeto the U.S. economic position that Japan poses is serious. Starting now andfor months to come, we're going to be answer ing that question- in public. Obviously this is a subjecton which many companies can speak out,andshould. We are doing so because we believe it will be goodfor ourcountry goodfor Japan,andgoodfor Motorola. It will be goodforAmerica to correct the impression many Americans have that Japanesebusinessesare in some way inherently superior That impressionis false. It will be good forJapanbecauseJapanrelies on a strong confi dentAmerica as a tradingpartnerandally It will be good for us becauseby learninghow Motorolais meet ing the challenge,you will have a more balanced,accurateview of our ability to serve ourcustomers best anywhere in the world. Now, don'tget us wrong. We respectJapanesebusinesses. They are ourcustomers andsuppliers,as well as our competitors.And they are very good. But we also know there aremany things American companies like Motorolado extraordinarilywell today And we have an exciting commitment to do things even betterin the weeks andmonths to come. At Motorola,these things take the specific form of the develop ment of new technology employee participationin management,quality standards,accomplishments in productivity effective cooperation with ourgovernment in foreign trade,and many otherprograms,products andplansof a company that is succeeding now andcommitted to perfection. These will be the subjects of ads to come. Motorolaunderstandsthe challengefrom Japan. You can be sure we're not leaving it unanswered. A MOTOROLA A World LeaderIn Electronics Qualityandproductivitythrough employee participationin management. ©1981 Motorola Inc. Motorola and ( are registeredtrademarks of Motorola,Inc.