National Geographic : 1981 Dec
WWF/Nancy Nash The panda stands forWWF and for thousands of other animals and plants facing extinction THE WORLD WILDLIFE FUND (WWF) is dedicated to the con servation of all endangered forms of life. Sadly, the Giant Panda is one of the many species now in danger of extinction. In a unique and historic example of international co-operation the People's Republic of China have invited WWF to work with them to save the world's most widely-admired animal. The Chinese Government has been actively engaged in Panda Conser vation for many years. Now a WWF team led by the distinguished ecologist Dr. George Schaller is at work in Sichuan Province together with top Chinese scientists under the leader ship of Professor Hu Jinchu to carry out an in-depth study of the Panda and its needs for survival in the wild. Amajor problem: the Giant Panda's diet demands huge quantities ofbam boo and the evidence suggests that the bamboo in Wolong Natural Reserve may be about to flower and die - a serious threat to the survival of Pandas in that area. Other factors - the Panda's low reproduction rate, internal parasites, WWF acknowledges the donationof thisspace by National GeographicMagazine. dietary and territorial requirements are also being studied. Ultimately, to ensure that the Giant Panda has a future, we have to conserve the complex ecosystem in which it lives. This broad conservation philosophy is reflected in the hundreds of well-planned projects which are now being carried out by WWF in over 50 countries. The Giant Panda is an endangered animal. It is also the symbol ofWWF's worldwide conservation efforts to save life on earth. But WWF needs money - your money. Pleasesend contributions to the WWF National Organisationin your country ordirect to: WWF International, 1196 Gland, Switzerland. WWFyk WORLD WILDLIFE FUND ment preparedas apublic service by Ogilvy & Mather.