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National Geographic : 1982 Jul
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Producing steel products thatsave construction dollars. That's a Bethlehem commitment. SAnd we're succeeding. The 1982 World's Fair, the first since 1974, is under way in Knoxville, Tenn. Its symbol is the Sunsphere-a 74-foot diameter golden globe (atop a 192-foot-high tower) that houses a restaurant, lounge, observation deck and exhibits. The Sunsphere was framed with struc tural steel produced by Bethlehem. The high strength-to-weight ratio of steel lowered foundation costs. And the speed with which steel framing can be erected saved construction time and dollars. SIn 1908, Bethlehem rolled the first wide- flange beam and ushered in the age of the skyscraper. Since then, we've developed scores of new and improved steel products for construction. And we're still at it. Just recently, for example, we developed steel sheet, wire and reinforcing bars that fight corrosion better than ever before. And introduced steel plate, piling sections and structural bolts that will do a better job for less money. Bethlehem is Number 1 in steel con struction products. And we intend to stay there. Bethlehem ! Bethlehem Steel Corp., Bethlehem, PA 18016
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