National Geographic : 1984 May
A LASTING It's a fact: Of the nearly 37 million trucks on America's roads, over 12 million are Fords* Why are there so many Ford trucks around? Two reasons: First, they're tough. And second, because they're tough, they're very popular. Over the last fifteen years, in fact, Ford is first in total truck line sales* We make the best-selling line of pickups, the best-selling vans, and the best-selling full-sized 4 x 4's in America.** And, we make them all extremely well. You're going *Based on R.L. Polk & Co. cumulative truck registrations. **Based on manufacturers' reported retail deliveries for CY 1983. tBased on a survey of owner-reported problems during the first three months of ownership of 1983 vehicles.