National Geographic : 1986 Jan
FORD'S NEW DESIGN PHILOSOPHY: TO ANSWER YOUR NEEDS BY LISTENING TO WHAT YOU WANT. FORD TAURUS. THE GOAL WAS TO BE BEST IN CLASS. Even as the first designer or engineer began work, over 400 specific objectives were being established for Taurus. The list was based on how you drive an automobile...what you want from it...what you need from it. The list included: How comfortable the seat belts are to wear; the effort required to open and close the doors; the conve nience of checking the oil.