National Geographic : 1987 Jan
Conspicuous consumption of water and wealth hallmarks Palm Springs, where outdoor air-conditioningcools off guests at the home of inventorJohn Kennedy (above). His system uses 60 gallons of water an hour to create an air-chilling mist. Air-conditioningspurredgrowth of Palm Springs and nearby Rancho Mirage (right). The Palm Springs region, population80,000, boasts 42 golf courses and some 15,000 swimming pools. A local columnist says of the city, "Socializingis the number one industry."