National Geographic : 1960 Jan
SNEW-75 hp, 89.5 cu. in. displacement with 4-cylinder economy NEW-streamlined, faster lower unit NEW-outboarding's first automatic choke NEW-more power per pound-weighs less than last year's V-50 NEW-amazing quietness, for all its power NEW-improved hydraulic shock absorbers NEW-choice of propellers-no extra cost For speeds over 40 m.p .h .... the Sea-Horse V-75 . . . $895, electric starting included. YOU GET MORE OF WHAT YOU WANT WITH A 1960 SEA-HORSE! More speed, more power, more efficiency-this is the NEWSUPERSEA-HORSE 40. . . the all new, all powerful two story of the new Sea-Horse V-75. Here's a power plant cylinder Johnson for 1960. It has many of the V-75's that gets upwards of 40 m.p.h. out of many outboard new features... manual or electric starting boats-makes heavy cruisers handle like runabouts. At your command is a full 75 horsepower-O .B.C . certified at an easy-running 4500 r.p.m . Down below is a revolutionary new, blade-thin lower unit, knifing through the water with far less resistance. And, behind it all, is Johnson's balanced-firing V-engine for superb smoothness and quietness. As always, you'll find the Johnson DEPENDABILITY that has made Sea-Horse the choice of boatmen the world over. See the mighty, new Sea-Horse V-75 and six other new 1960 models, 3 to 40 hp, now at your Johnson dealer's. He's listed in the Yellow Pages under "Outboard Motors." Prices start at $160, f.o.b. factory, subject to change. FREE 1960 SEA-HORSE CATALOG! See your dealer or write Johnson Motors, 719 Pershing Road, Waukegan, Illinois. (In Canada, Peterborough, Ont.) Div., Outboard Marine Corp.