National Geographic : 1960 Mar
No guesswork! The electric eye sets the exposure-automatically! GREAT SHOT.... EVERY SHOT! New Kodak Automatic 35 Camera sets itself for you! Now you can get picture-perfect exposure every shot-dawn to sundown, summer or winter -automatically. The electric eye of this new Kodak Automatic 35 Camera measures the light for you, sets the exposure automatically. Shoot in sunshine, the lens "squints" as your eyes do. Shoot in shade, the lens opens up automatically-to f/2.8 if needed! And when light's too dim, or shade is too deep, an automatic signal tells you to use flash. For unusual subjects, where you have a choice of exposures-just meter the areas of chief inter est, lock the exposure for the effect you want, and shoot. No reason ever to miss a picture! And there's much more. Quick "zone focus" for groups, scenes, close-ups. "Drop-in" film loading. Rapid one-stroke film winding. No double exposures. And you can use all popular 35mm films-for color slides, color snaps, and black-and-whites. Let your dealer show you. The Kodak Auto matic 35 Camera is only $89.50, or as little as $9 down. Many dealers will be glad to take your old camera in trade. Prices are list, include Federal tax, and are subject to change without notice. Many dealers ofer terms as low as 10% down. Automatic projector changes slides for you! You turn it on, it does the rest. Kodak Cavalcade Projector treats you like a guest. Only $124.50, as little as $12.50 down... EASTMAN KODAK COMPANY, Rochester 4, N.Y. SEE KODAK'S "THE ED SULLIVAN SHOW" AND "OZZIE AND HARRIET"