National Geographic : 1960 Apr
Treasured beyond all other gifts Home to the happiest birthday she has known. ... For all the years to come she will remember this birthday best, because your diamond gift, precious, unique, will keep it shining always like a star. "A diamond is forever." This year, let a diamond make memorable that special anniversary, or important birthday, a debut, the birth of a child, or any significant event. V carat, $175 to $590 1 carat, $500 to $1545 2 carats, $910 to $4545 3 carats, $2175 to $8635 Color, cutting and clarity, as well as carat weight, contribute to a diamond's value. A trusted jeweler is your best adviser. Prices shown cover range of quotations in January, 1960, by representative jewelers. Prices vary widely according to qualities offered. (Federal tax extra.) De Beers Consolidated Mines, Ltd.