National Geographic : 1960 May
Heading north on California's Bay Shore Freeway-an easy-driving, scenic approach to San Francisco. The World's First Turnpike-Proved Tires Now precision-built with electronic controls... to give you the three great new tire advances of 1960... 1. Up to 25% more safe mileage than before-any where. Now, the mixing of Goodyear's super tough tread compound is controlled by elec tronics. And the other major reason for Turn pike-Proved mileage-triple-tempered 3-T Cord (Rayon or Nylon) - is produced and built into tires with the precision control of electronic eyes. 2. New whisper-quiet, cushion-soft ride. New chemicals permit us to soften tread rubber with out sacrificing mileage. In fact, because we've been able to produce a rubber that's softer, yet tougher, Goodyear tires now give you up to 25',. more safe mileage than before. 3. New 3-way sureness on the road. Quicker starts - safer stops- better car control on turns. Again, this 3-way Goodyear advance comes not only GOOD EAI MORE PEOPLE RIDE ON GOODYEAR TIRES THAN ON ANY OT Watch the award-winning "Goodyear Theater" on TV every other Monday evening. from design factors, but from the precision we get from electronic controls. Without question, these are the finest tires we've ever built. You can get them now at your nearby Goodyear dealer-and they won't cost you one cent more. Goodyear, Akron 16, Ohio.