National Geographic : 1960 Nov
De Beers Consolidated Mines, Ltd. A gift she'll treasure beyond all others Legendary loveliness, timeless beauty, enduring value belong to diamond gifts beyond all other gifts. Their gem-stone magic keeps the time they mark always remembered. "A diamond is forever." This year, let a diamond gift make memorable that special anniversary, or important birthday, a debut, the birth of a child, or any significant event. A trusted jeweler can help you choose a lovely diamond gift from stock-a pin, earrings, a dinner ring or bracelet. Or, he can design a one-of-a-kind original. Whether you spend $100, $500, or more, diamonds give your gift significance, enduring value.