National Geographic : 1960 Dec
New Electronic Linofilm Discards Hot Metal, Sets Type on Film Pioneering new fields of printing, your Society has installed at its Washington headquarters the first production model of the Mergen thaler Linotype Company's Lino film, a system for setting type with an automatic camera. Using a type writer keyboard, the operator, Mimi Morris, has a wide choice of type faces and sizes. After each galley is typed, a coded tape runs through an automatic typesetter, whose flashes of light expose the shadows of letters on photographic film. This annual report of The Society's President is itself an example of Linofilm composition. Here H. J. A. C. Arens (center), phototypographic director, and Robert Ellis, supervisor, inspect a transparent page set on film for The Society's new U. S. Atlas. Next steps are plate making and printing. Layout man makes up the title page for The Society's new book, Wild Animals of North America, entirely composed on Linofilm. KODACHROME(RIGHT) AND HS EKTACHROME(BELOW) BY DAVIDS. BOYER; EKTACHROMEBY ROBERTF. SISSON, NATIONALGEOGRAPHICSTAFF @ N.G .S .