National Geographic : 1960 Dec
/eA-eAAe~~ee G-i The zoom camera that does everything. You merely aim and touch a button. Zoom action starts instantly and auto matically. Distant scenes Z-O-O -M up to smooth, sharp, thrilling telephoto close-ups that astonish viewers! Touch again-lens glides back for normal and wide-angle views. Electric eye sets ex posure, indoors and outdoors. Nothing to figure, guess or adjust. You need never take your eye away from the camera. You see it all through the coupled viewfinder . . . zoom action exactly as filmed . . . exposure used ... even the warning flag that signals when light is too dim. Set at "Continuous Run," the camera operates by itself so you can get into the act. Easy, isn't it? Give the REVERE DE LUXE POWER ZooM® with confidence. Own it with pride. See it and other fine Revere products now at your authorized Revere dealer. REVERE CAMERA CO. CHICAGO 16 * LOS ANGELES7 CA-118-D DE LUXE POWER ZOOM® 8MM CAMERA. With fast f/1.8 Wollensak Raptar Zoom lens plus Manual Exposure Control. Spool load. Moderately priced. TRADEMARK REVERE CAMERA COMPANY Z-718 ZOOM PROJECTOR. Com pact, streamlined. Z-o -o -m -s movies to twice the size from the same distance. Forward, reverse, still. Super illumina tion. 400 ft. reels. Moderately priced.