National Geographic : 1961 Dec
Dramatic break-through in printing techniques en abled the Society to hold down rising costs in 1961. In the past, as paper flashed through huge web presses, foreign matter in the coating, such as tiny lumps of clay, often dam aged metal printing plates. Such "smashes" ruined hun dreds of feet of paper and compelled pressmen to stop the machinery. Technicians at the Chicago plant of R. R. Donnelley & Sons, where NATIONAL GEOGRAPHIC is printed, adapted special packing material that mini mizes the impact of clay lumps. With Gaylord Donnelley, president of the printing firm, Dr. Grosvenor watches pressmen install a fresh pad. A single machine inserts thousands of Atlas Maps an hour. If done by hand, the job would require scores of workers. This multiple-ex posure photograph freezes action as a plowshare-like device opens pages of freshly bound GEOGRAPHICS racing in from the left. A metal plate holds pages open as maps slide in beneath it.