National Geographic : 1962 Jun
MID-ATLANTIC: Del.; D. C.; Md.; N.J.; N.C.; Pa.; S. C.; Va.; W.Va. GREAT LAKES: III.; Ind.; Mich.; Ohio; Wis. SOUTHWEST & SO. CENTRAL: Mobl Ark.; Colo.; Kans.; La.; Mo.; N. Mex.; Okla.; Tex. N. W. & GREAT PLAINS: Idaho; Iowa; Minn.; Mont.; Nebr.; N.Dak.; Oreg.; S.Dak.; Wash.; Wyo. CALIF. & THE WEST: Ariz.; Calif.; Nev.; Utah. The new 1962-1963 Mobil Travel Guide is published in six editions by Simon and Schuster. Each volume is 51/'" x 8", by about 1" thick. $1 per copy except the Calif. and the West edition $1.50. Available at most Mobil stations, and bookstores. Why does an oil company break all precedent to sponsor the first frankly rated travel guide in the U.S.? Incredible as it sounds, every year 50% of the average American's vacation budget is spent for food and lodging. "The country has been begging for a handy 'travel encyclopedia' for years," says Jason C. Berger, Vice President, Simon and Schuster. "Listing places to eat and sleep isn't enough. Families planning a va cation want to know more than who, what, where and when. They want to know how good the food, service and accommodations really are-how much they cost. "That's what you get in a new kind of Travel Guide sponsored by the Mobil Oil Company," he continues. "It comes right out and, for the first time, frankly rates-with a 1 to 5-star system-11,800 hotels and motels and 3,200 restaurants. Not just the best, but the 'best buys' for every vacation budget. "In six separate volumes-it tells you how good food and accommodations are; the prices; where to phone or write for reservations; even covers baby sitters and pets." If you're planning a vacation, we urge you to get a copy of the Travel Guide now for the region you're interested in. You'll have fun going through it, you'll be planning wisely ahead, you'll find its frank ness refreshing. And, of course, we hope you'll look for the friendly Mobil Sign as you travel! Regional editions of the Guide sell for $1 a copy $1.50 for the special California and the West edition -at most Mobil stations, and bookstores. If you do not find the edition you want, send correct amount plus your name and address to: Mobil Oil Co., Box 332-B, N.Y . 11, N.Y. No charge or C.O.D . orders. MOBIL TRAVEL GUIDE COMMITTEE OF FOOD CONSULTANTS Left to right: CLEMENTINE PADDLEFORD, N.Y. HeraldTribune. TED PATRICK, Holiday Magazine. SILAS SPITZER, food expert. ROBERT W. DANA, N.Y . World-Telegram and Sun. HERB CAEN, San Francisco Chronicle. Not pictured: TERRY HUNTER, Chicago Sun-Times. QUENTIN AULT, gourmet consultant, New Orleans, La.