National Geographic : 1962 Nov
...Birthplace of World-famous WHAT happens when the Society focuses its multi colored spotlight on a particular phase of geography, history, nature, or humanity? Look through the door marked BOOK SERVICE. A permanent, special staff moves into action-writers, researchers, photog raphers, illustrators, and editors, headed by Dr. Melville Bell Grosvenor and Merle E. Severy. They have just completed a massive project. Soon, Men Ships and the Sea will be on its way to thousands of homes -and the editors are already discussing the elements of the next Geographic book. Chances are, one or more of the Society's lively volumes stands close to your golden row of GEOGRAPHICS. Like the magazine, they were produced especially for you and your fellow members.* *The odds are very good that you own at least one. More than a million Geographic books have been purchasedin the last five years alone!