National Geographic : 1963 Mar
Built to boss big water! Most responsive outboard ever built! Touch one lever-everything's "go"! Move the directional throttle forward. Your clutch engages automatically, electrically-in a split-second. Simultaneously your engine accelerates. Johnson's exclusive Electramatic Drive gives you the fastest gears-and-gas control, the quickest response in all outboarding. And the king-sized cubic inch displacement ensures both effortless power and a long, happy engine life. See all ten new Sea-Horse classics-from 3 to 75 hp-at your Johnson Exclusive dealer's now. He's listed in the Yellow Pages. For free catalog, write: Electramatic Drive Johnson Motors, 1344 Pershing Rd.,Waukegan, Ill., Div. of Outboard Outboarding's first truly automatic transmission. Unique directional Marine Corp. throttle (comes with motor at no extra charge) controls both gas and gears. JOHNSON First in Dependabilityakes driving sure, docking easy. At ____ 40 and 75 hp.