National Geographic : 1963 Apr
'63 Chevrolet Impala Sport Coupe There's no smoother, more comfortable way to get there on the ground! Nobody knows better than our Chevrolet engineers how to cushion you against bumps and insulate you from noise. Nobody! They put a soft-flexing coil spring at each wheel and spot more than 700 shock and sound deadeners throughout the car. And they're getting better at it every year. That's why Chevrolet's famous Jet-smooth ride is so re markably refined and smooth and so luxuri ously quiet. That's also why, more than ever, you'll wonder what anyone hopes to gain by paying more than Chevrolet's reasonable prices. In every respect, this is a quality car. It has new self adjusting brakes to save you time and money; a new Delco- The make mor e peo tron generator to make your battery last longer; a unique new way to whip water and air through the rocker panels of its gener ously beautiful Body by Fisher to help re move rust-causing corrosives. And every 1963 Chevrolet has a more fully aluminized exhaust system to give you added protection. We're not just talking about the luxurious Impala models, either. You get the same good things in our lower priced Bel Airs and Biscaynes. Ask your dealer for five minutes with one. They're all Chevrolets. And that name on your car tells every one you've picked a winner.... Chevrolet Division of General pie depend on Motors, Detroit 2, Michigan.