National Geographic : 1963 Apr
On your mark. Get set. Go Electramatic! Most responsive outboard ever built! Now with a 2-year warranty! At dockside: crisp, clean, sleek ... the look of power. At throttle: taut, eager, whip-quick... 75 horses you can stampede or stop with one hand. A seagoing V-4 . Rugged. Responsive! Electramatically responsive... with a revolutionary new electric clutch. One lever for forward or reverse. Works automatically, instantly. More? An alternator-generator, 20 amps. A super silencing system. Plus stay-new styling. And deep-root dependability. All wrapped in the industry's first and finest two-year warranty policy. Com plete. Parts and labor. Your Johnson dealer is in the YellowExc eEc Exclusive Electramatic Drive Pages. '63 Sea-Horse motors: 75, 40, 28, 18, 10, 52 and 3 hp Outboarding's first truly automatic models. Free catalog. Johnson Motors, 1353 Pershing Road, transmission. Unique directional Waukegan, Illinois. Division of Outboard Marine Corporation. throttle (no extra charge) controls both gas and gears. Makes driving JOHNSON First in Dependability sure, docking easy. Available at 75 - and 40 hp.