National Geographic : 1964 May
OPEN DROP IN SHOOT The precision camera that loads instantly KODAK INSTAMATIC 700 Camera What makes the new KODAK INSTAMATIC 700 Camera unique among fine cameras is the astonishing ease with which it takes beautifully sharp pictures. It loads instantly with a KODAPAK Cartridge. No threading, no rewinding. Automatically, it sets the electric eye for the film speed. Automatically, the fast f/2.8 EKTANAR Lens stops down in bright light. Automati cally, you set the flash exposure as you focus. And the flash holder is built in! The KODAK INSTAMATIC 700 Camera costs less than $110. Other models and prices. See your Kodak dealer. Price subject to change without notice. EASTMAN KODAK COMPANY, ROCHESTER, N.Y.