National Geographic : 1964 May
Buick Motor Division Only one thing keeps a Buick LeSabre from being an expensive car. The price. True, there are other cars in LeSabre's price class. But from there on, they aren't in the same class at all. Consider LeSabre's response. And comfort. And ride. You'd expect them to cost much more. They don't. Now a few small niceties: a flatter floor for lucky people who sit in the middle, finned aluminum front brakes, big 15-inch wheels. (Are you thinking such things might strain your budget? Don't.) Now consider Buick styling-the subtle splash of elegance that would cost a bundle, elsewhere. If you could find it. And the one way in which LeSabre is like some less expensive cars: its prodigies are performed on admirably small amounts of gas. (Our point? LeSabre is a bargain, any way you slice it.) Now. See your Buick Dealer about that price. Be prepared for two surprises: the price and the car. Above all, it's a Buick!