National Geographic : 1965 Feb
THE SMALLER THE BETTER: NEW DIMENSIONS IN CONVERSATION In the eye of a needle above is a transistor switch that can turn on or off in ten bil lionths of a second. It is an example of the micro-miniature devices that Western Electric makes today for the new Elec tronic Switching Systems now being put into service in the Bell telephone network. Life-size, the unit shown is scarcely larger than the period that ends this sentence. QI Producing electronic components that are nearly invisible to the naked eye calls for the ultimate in manufacturing care and precision at Western Electric, the Bell System's manufacturing and supply unit. Western Electric Manufacturing & Supply Unit of the Bell System Moreover, the ingenuity of our teammates at Bell Telephone Laboratories continues to yield communications products so unique that completely new techniques are needed to translate them into volume pro duction. Working closely with people at Bell Labs, Western Electric's engineers must develop the new machines and proc esses to do the job. Q Thus telephone teamwork brings new ideas into everyday reality. Result: your Bell telephone com pany is better able to provide you with con tinually new and reliable communications services, when and where you need them.