National Geographic : 1965 Nov
Introducing the tuned car. 1966 Buick. What makes a car a caris styling, performance, rideand handling.Only when they're all tuned together is the car a Buick. Like this 1966 Electra225. You know how well your car's en gine runs after a tuneup? Buick tuning has the same effect on the whole car. Not just the engine. The whole Buick. Everything blends with everything else. Styling. Per formance. Ride. Handling. All tuned to work togetherin harmony. That's what the tuned car is. A Buick. Can the tuned car really do any thing for you that ordinary cars can't? Stop, look and listen. And see. What you can learn from a look. The beauty of a '66 Buick's beauty is that it goes beyond looks. Because we style the tuned car to look like a million dollars-and then build it as if looks didn't count. So things fit on a Buick. The doors. The hood. Carpeting. You can see attention to detail wher ever you look. (The reason we're so attentive is that Buick owners have a long history of being atten tive themselves. They're used to the best, and we aim to please.) And things blend, too. You don't get the feeling that the rear deck doesn't belong with the grille, or that the interior doesn't really quite fit in. That's tuned styling. What a listen can tell you. Buick thinks building a quiet car is more than a matter of insulation. In fact, we build our cars as if in sulation never existed. We winnow out sound before it starts. And when we have the car as silent as we can make it, we apply insulation. Just the right amount, just where it'll do the most good. And so when you go driving, you don't hear a lot of little in trusions. But you do feel the road. We think road feel is important, in the tuned car. (Our engineers spend vast amounts of time out on the road, testing and checking and re-testing. It's said that our chief engineer won't approve a design until we build it and he or his staff can test it.) A drive can do more. Now that you've been introduced to the tuned car, you should meet it per sonally. The Electra 225 in our picture is perhaps the ultimate Buick. (It answers the question, "What do you move up to when you've been used to a Buick?") Among its standard features are power steering and brakes, Super Turbine automatic transmission and virtually everything you can think of to make driving pure pleasure. Driving the tuned car will teach you more than you might suspect. For one thing, you'll find out why Buick owners are so loyal. And so many. Wouldn't you really rather have a Buick?