National Geographic : 1966 Mar
Buying your first movie camera? There's something you should know about your second. It's probably going to be a Bell & Howell. That's the usual pattern. First, most people buy some beginner's camera, just to see if they like taking movies. It's only afterwards that they start making demands that the first camera can't deliver. So be smart. Skip your first camera and buy a Bell & Howell Super 8 instead. Don't let the fact that it's a fine precision instrument fool you into thinking it'll be hard to use. Not so. It loads in 3 seconds, with the new Kodak cartridge film. Your hands never touch the film. Speed, exposures and filters are all set automatically. About all you have to do is pick it up, aim it and shoot. But ease isn't everything. The real reason for moving up to Bell & Howell is the kind of movies only a precision instrument can take. There's nothing more precise than the Bell & Howell Optronic Eye, for example. It's an exposure control system located behind the lens, right where the light strikes the film. So, no more pictures of your wife in the shade of the old apple tree where the leaves look great and she's all but unrecognizable. Now when you zoom in on a person in the shadows, the change in lighting is noted and ad justed for right at the film plane, and your movies come back perfectly exposed, all the way through. Want to shoot your little league star in slow motion? Use the same button you do for regular motion - just push it a little harder. Want to zoom in or out on your subject without running film, so you can compose your shot better? We've added an extra motor to our camera so you can do it. And the care we take! Instead of buying lenses from other suppliers as many other manufacturers do, we grind our own to space-age computer specifications. The Optronic Eye in every camera is tuned to fine-pitch accuracy with an oscilloscope. One out of every ten people on our assem bly line is a heartless inspector. To see them work, you'd think they were on your payroll instead of ours. Our cameras are torture-tested. They're dropped, they're baked, they're frozen. And then they're put to work again, and the films are gone over critically. All to be sure you'll get perfect movies wherever your travels take you. Don't think you don't need this kind of precision for the movies you want to take. It shows up on the screen. Remember that when you go out to buy your first movie camera. And buy your second instead. This Super 8 cartridge drops in the Bell & Howell camera for push-button movies. Super 8 Film with its 50% larger picture area can only be used in Super 8 Cameras and Projectors. Bell & Howell Super 8 Photographic instruments built a little better than they really have to be.