National Geographic : 1966 Apr
Make room for a new idea of Ford. Sure, we're the people who build cars - from Mustangs to Lincoln Continentals. And the same people who come up with some of the newest ideas in cars-like 2-way tailgates, Stereo-Sonic Tape Systems. But that doesn't mean when we build a Philco refrigerator, we put a dashboard in it. We've never limited ourthinkingtoautomobiles. As far back as forty years ago we were making trucks, tractor plows and airplanes. Today one of our "assembly lines" is less than one inch long. Making Philco micro-circuits for the Apollo Block II guidance computer. Others are producing airconditioners...colorTV ...communication systems...Autolite spark plugs. We designed NASA's huge Mission Control Cen ter in Houston. (Try putting that in your garage.) The point is - next time you see our familiar Ford trademark, please make room in your mind for more than cars. Make room for a new idea of Ford. Where the new ideas are coming from.