National Geographic : 1966 Apr
Metalarc lamps put natural color in your night life. Why do they brighten GT&E's days? Because Sylvania, one of GT&,E's family of companies, invented the Mletalarc lamp. And brought sun shine color out at night. The grass will look greener on golf (ourses. (;ity streets will look as natural at night as by day. Even people look better under Metal arc lamps. T his is the kind of innovation (; I&.E keeps growing on. You can expect it anytime from any metm ber of the family: General "ele phone Operating Companies * General Telephone Directory * Automatic Electric* I enkurt Elec tric • Sylvania Electric Products * GTA(E Laboratories - GI&E In ternational. We're 11 i,000()strong and ded icated to lotal Communications. GTE GENERAL TELEPHONE & ELECTRONICS ?