National Geographic : 1966 May
Four things you can't do with a new Bell & Howell Super 8 You can't underexpose (or even overexpose). Our new solid state Optronic® eye won't let you. Unlike the conventional electric eye, this system is located behind the lens, where the light hits the film. So you can get shots you never could get before, perfectly exposed, even when you go from bright sunlight to dark shade. You can't run out of film unexpectedly. A built-in film counter signals you when you're near the end of a roll of film, so you can plan your shots accordingly. You can't miss that big scene. No more flipping and fumbling in midreel. With the new Super 8 cartridge, your movies come out perfectly from end to end. You load in seconds and your hand never touches the film. You can't forget the filter. You may not know when you need one, but your Bell & Howell camera will. The filter slips into place automatically -and out again when it's no longer needed. Eight good reasons why you get the best Super 8 movies from Bell & Howell It's a whole new system of movie-making, so big, so bright, so sharp, you'll need a new Super 8 projector to show your filn But for the kind of movies people ask to see . . . not only foolp but exciting and memorable . . look into a new Bell & Howel Super 8. Surprisingly enough, the cameras start as low as $1 Bell & Howell®Super 8 And four things you can only do with a Bell &Howell You can get instant slow motion. No dials, no switches. Just press a little harder on the action button and you're in slow motion instantly-right in the middle of a golf swing or a swan dive. You can power-zoom all the way from a freckle-counting close-up to a shot that's nine times as big and includes the whole family. And because it's power-zoom, it's as smooth as a professional could make it. You can compose electrically without running film, thanks to a second motor that does everything but run film. You can shoot telephoto close-ups of your youngsters at play without their even knowing you're taking their pictures. You can get perfect exposure, without guesswork, without fail, where other cameras would fool you. Because no other camera has as sophisticated and foolproof an electric eye system as the Optronic Eye. There's one in every Bell & Howell camera, regardless of price. Photographic instruments built a little better than they really have to be.