National Geographic : 1966 Aug
We make 3do the work of 4 We built a better engine with a better idea. We took the power of a 4-cylinder tractor engine and compressed it neatly into 3. The result: a tougher, more compact engine with fewer but stronger working parts. For ex ample, the crankshaft is 6" shorter but 37 Ibs. heavier. That extra heft and metal means greater lugging power, longer life. Other advantages of this new 3-cylinder de sign are a smoother engine, a more efficient engine and one that saves money on fuel. The 3-cylinder tractor engine is typical of Ford thinking-the kind of thinking that pro duces fresh, new, unusual ideas. A station wagon tailgate that is both a door and a tailgate. A two-way ignition key-it's always right side up. And through our Philco subsidiary, we've even created an electronic teaching aid that helps students-from grade school to graduate school--learn faster. Today, Ford means a lot more than cars. It means exciting new ideas.