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National Geographic : 1966 Nov
Contents
New Honeywell Pentax Spotmatic camera measures light precisely for perfectly exposed pictures. The magnificent new Honeywell Pentax Spotmatic is simplicity itself to operate, yet it will never fail to delight you with what it (and you) can do. Because it has a wealth of professional know-how built in, the Spotmatic lets you step up to the world of fine photography without forcing you to acquire and master a roomful of equipment. The secret is a remarkable through the-lens exposure metering system that is both automatic and uncan nily precise. It assures you that you will never again lose a once-in-a lifetime picture because of poor exposure. It gives you absolute con trol over the most difficult lighting situations. And it saves you time and film because you can forget about those extra shots "just to make sure." With the superb new Spotmatic camera, you are sure. Here's how it works. The Spot matic's metering system reads the light coming through the taking aperture of the lens-the same light the film sees. Its highly sensitive cadmium sulfide sensors can't be fooled by light that does not reach the film. An ordinary exposure me ter will read such extraneous light, and the result will be an approxi mate-and often disappointing exposure. Expert photographers know how to compensate for diffi cult situations, but now, the amaz ing Spotmatic does the work for you, giving you professional qual ity exposures time after time. Fast, foolproof operation. You sim ply set the Spotmatic for the film you're using (color slide, color print, or black and white) and choose a shutter speed-1/125 or 1/250 for most average pictures. Then, you compose, focus, and flip the meter switch "on." Turning the diaphragm ring will center an easy to-see needle in the eye-level view finder window. When it's centered, you shoot-confident that you've made a perfectly exposed picture. It's that easy! And, you've com posed, focused, adjusted lens open ing and shot without removing the Spotmaticfrom your eye. Lightweight, compact, and magnifi cently built to deliver a lifetime of pleasure, the Spotmatic sells for just $289.50 with the 50mm f/ 1.4 lens; $249.50 with a 55mm f/1.8 lens. See it soon at your Honey well Pentax Dealer's, or mail the coupon for free literature. Other Pentax models from $149.50. Honeywell takes the guesswork out of fine photography. ,_ -------------------- -, Honeywell Photographic 9-17 Mail Station 209, Denver, Colorado 80217 Please send literature on the new Spotmatic to: Name Address I City State Zip Honeywell PHOTOGRAPHIC --- - - - - - - - - - - - - - - - -
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