National Geographic : 1967 Feb
INSTANT POWER (Just Add Skiers) You don't have to "wind up" an Evinrude 100-S to make it go. Even with a gang of skiers behind this beamy 23-foot cruising boat-when you hit the GO button, you GO right now! Maybe you'd expect performance like this from the motor that holds the world's speed record. But you may not expect a high performance ski motor to be so versatile it will troll like a fishing motor. Or a luxury motor to be rugged enough to win the roughest ocean race ever run. Or an out- board to be able to match performance and ele gance and fuel economy with inboards and stern drives costing hundreds of dollars more. The simple fact is: this new 100 hp Evinrude 100-S does more things more efficiently than any out board motor has ever done them before. It comes with electric push button controls, solid state ignition, electronically regulated alternator, adjustable transom brackets, sound-sealed quiet, and your choice of 7 propellers. The number of skiers is up to you. See the Starflite 100-S at your Evinrude dealer (listed in the Yellow Pages). Catalog free. Write Evinrude Motors, 4085 N. 27th St., Milwaukee, Wis. 53216. first in FHUDE outboards Div. of Outboard Marine Corp.