National Geographic : 1967 Mar
Avis tries harder all over the world. This ad might just ruin our image as the We tr underdog in rent a cars. . But Avis has operations in 38 countries and we can't see keeping it a secret. English No.2 is still what we are. And No.l is still ahead of us. Which means the Simca we rent in Nice has to be as clean as the Plymouth we rent in Newark. We must say we had some trouble translating our Avis button.The closest the Germans can get to We Try Harder is,"We give of ourselves more effort." In Italian, it comes out,"We will do more and better.' All of which is close enough to keep our foreign agents on the ball. (Wearing a sign saying that you try harder puts you on the spot to do it.) If you'd like any of these buttons yourself, drop into an Avis agency. There's no car attached.