National Geographic : 1967 Nov
The one-plane airline. As far as the air transpor tation industry is concerned, we're the fifth largest airline in the nation. But as far as you're con cerned, there's onlyoneplane in our entire fleet. The one you're riding on. Because no matter how big an airline is, you can only fly on one plane at a time. And once you've stepped on board, the biggest airline in the world is only as big as the plane you're on. So if that plane you're rid ing is late-the airline is late. And the fact that every other plane in the fleet is right on time doesn't impress you one bit. So why call Delta the one plane airline? Because we fly only one plane? Hardly. (We have an $863 million jet program un der way.) It's because we realize that, as far as you're con cerned, our reputation is rid- ing on the one plane you're riding on. We keep that fact clearly in mind. So you won't catch us bragging about our service -on the whole. Or our on-time record on the average. But we will tell you this: we won't be satisfied until we have the best fleet of one plane airlines in the business. DEE LTA The one plane that matters is yours.