National Geographic : 1967 Dec
The one-ticket airline. Delta will sell more tickets this year than all the base ball clubs in the American League combined. But in that mountain of tickets, there's just one that interests you. Yours. The one with your name on it. Your reserva tions behind it. Your request for a rental car. Your con necting flights, return trip... maybe something special, like dietetic meals. We know you don't want to hang on a phone all day to order that ticket. Or stand in line to pay for it. And if any body acts like it's a favor to sell it to you ... well, you've got the wrong airline. So we start from there. We call Delta the one ticket airline, because to us one ticket does matter yours. We'd like our tickets tobeaseasytobuyassub way tokens.They're not, yet. But we're working on it. We've now got tickets by mail, tickets by teletype, and Delta ticket stock in busi ness offices. Even "Write your own" tickets you can issue yourself. But those are details. What matters is this: We re gard every ticket we sell as a promissory note to you-for fast, positively confirmed reservations (through our nationwide Deltamatic® computer network). For good, smooth operations. For good food, good service. And, certainly, good manners. You might think we're sticking our necks out, mak ing so many million promises every year. But you'd be surprised how few we have to break. SEiELTA The one ticket that matters is yours.