National Geographic : 1968 Jan
The one-stewardess airline. Delta has twelve steward esses for every plane in the fleet. Relays work flights round the clock. In any Delta day, nine hundred may be on duty. But only one girl is impor tant. The one on your flight. The one who serves you. Not the ones in the other cabin. Your stewardess. If she's ef ficient and cheerful, she's doing her job. If she's inat tentive and curt, the entire airline seems sour. Our rep utation really rides on her slender shoulders. That's why we call Delta the one stewardess airline. She's singular. Undefinable. But we know her when she comes in to ask for a job. There's much technical training for a stewardess. But we never try to teach a Delta girl to be gracious. She might forget under pres sure. We hire the one who is gracious naturally. It lasts. We now have committed $863,000,000 for jets. We can find the dollars. No trou ble. The real job is to make sure we have the right girl for those jets. The one stew ardess that matters. For the flight you're on. Your stew ardess. }EOE LTA The one stewardess that matters is yours.