National Geographic : 1968 Feb
The one-passenger airline. This year, Delta will carry as many passengers as it would take to fill New York City, with enough left over for Philadelphia. Over ten million people. Ever thought of yourself as one ten-millionth of a statistic? Of course not. You think of yourself as you. One pas senger. Riding on one plane. Sitting in one seat. The other hundred and some people aboard are our concern-not yours. So if you happen to get a cold dinner, served with a cold shoulder, you're going to wind up hot under the collar. And our telling you that everyone else thought things were fine and dandy isn't exactly going to cool you off. Well, when we call Delta the one-passenger airline, we simply mean that we try to treat our every passenger as if he were our only one. We feel that when an air line starts thinking in terms of handling its passengers like it handles baggage, it's become little better than an airborne subway system. Andifweletyoustepoffa Delta jet feeling that you've been delivered to your desti nation rather than chauf feured, we've let you down. After all, we stand to gain as much from all our effort as you do, in the long run. We believe that if you're satisfied with our one-pas senger airline, you may be come a one-airline passenger. DELTA The one passenger that matters is you.