National Geographic : 1968 Mar
The one-flight airline. The current Delta time table makes pretty impres sive reading. Sixty-four pages thick. Column after column of paired numbers, each one a takeoff and landing. Do you care? Of course not. You're interested in only one column in that table, be cause you're only concerned with one flight. The one that's going where you're going. The one you're booked on. But if it's late, or oversold, or if we've slipped up on your reservation, our big, fat timetable carries no weight with you at all. If we couldn't even man age to get you to Atlanta, you certainly don't want to hear about how easily we could have gotten you to Miami. That's why we call Delta the one-flight airline. It's natural to feel that the flight you're taking is the only important one we're running all day. And we want you to feel that way. In fact, if you want to know when our next flight leaves, don't even bother with a timetable. When can you make it? SDELTTA The one flight that matters is yours.