National Geographic : 1968 Aug
including 390,000 tons of choice vegetables, to the United States. There is ample evidence of prosperity in and around Los Mochis. We passed farm boys on their way to town on Mexican-made mo torcycles instead of on burros. One boy, not yet mechanized, enlivened his burro ride with a transistor radio. Record stores featured albums by the Beatles and the Mamas and the Papas. Sefioritas in miniskirts must now be included in the list of local tourist attractions. Roberto had suggested I visit the local farmers' cooperative. In the glass-and-walnut 168 paneled board room of their strikingly mod ern building (pages 162-3), the president, Manuel Flores Rodriguez, a local tomato grower, reeled off from memory enough sta tistics to choke a textbook on economics. "From farming, this valley grossed 80 mil lion pesos last year. Our standard of living is among the highest in Mexico. A family of four-father, mother, and two children-can make 300 pesos a day, 24 dollars, just picking cotton, with all lodging, food, and medicine free. Secretaries are paid as much in our of fices as in Mexico City."