National Geographic : 1969 Feb
Who but Pontiac would come up with shock absorbers for the outside of a car? See that painted section in the middle of the front bumper? It's made of Endura, a hard rubber-like substance that "gives" on impact. Like a shock absorber. So, it doesn't pick up dents and scratches and scuffs and scrapes. Or even rust. Same goes for the rear bumper, because it's made of the same stuff. Same goes for the sides, because each is protected by a vinyl strip-which should take care of those parking-lot pings once and for all. The 1969 Bonne ville. Built to stay beautiful in a world of lead-footed car parkers, nearsighted door openers and misplaced shopping baskets. Break GM away from them all. By picking up your keys at the nearest Pontiac dealer's. MOFEXCERENCE The year of the Great Pontiac Break Away.