National Geographic : 1969 Apr
Kodak has changed all that. Now there's nothing to thread. Or rethread. Or fuss and cuss at. We've really changed things. The Kodak Instamatic M12 movie camera loads with a film cartridge you just drop in. We've changed other things, too. The M12 is nice and compact. Fits right in your palm. It never needs winding because batteries do the winding for you. Just drop in the film. And, best of all, the movies it takes are super 8, which are so much sharper and brighter than the regular 8mm kind. The M12 is less than $30. In an outfit complete with wrist strap, bat teries, and color film it's less than $35. We have other models, too, at other prices. And since super 8 mov- ies call for a super 8 projector, Kodak offers you a wide choice there, too. We even made it palm-size. See your Kodak dealer to see how fussless and cussless Kodak has made movie-making. Kodak Instamatic movie cameras. From less than $30. Prices subject to change without notice.